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Hospitality strategic management : concepts and cases /

Enz, Cathy A., 1956-

Hospitality strategic management : concepts and cases / Cathy A. Enz. - 2nd ed. - Hoboken, N.J. : John Wiley & Sons, c2010. - xviii, 676 p. : ill., maps ; 25 cm.

Includes bibliographical references (p. [595]-643) and index.

The goal of this book Hospitality Strategic Management, Second Edition is to provide students, hospitality professors, and practitioners with an up-to-date, thorough, and rigorous treatment of strategic management in a hospitality context.

Adult

ISBN: 9780470083598 (cloth) 047008359X (cloth)

LCCN: 2008021438

Nat. Bib. No.: GBA904239 bnb

Nat. Bib. Agency Control No.: 014877556 Uk

Subjects--Topical Terms:
Hospitality industry--Management.
Strategic planning.

Dewey Class. No.: 647.94/068

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