Consumer behaviour : text and cases /
Batra, Satish K. 1944-
Consumer behaviour : text and cases / by Satish K. Batra and SHH Kazmi. - 1st. ed. - New Delhi : Anurag Jain, 2004. - xiv, 536 p. : ills. ; 24.5 cm.
Includes glossary, bibliography and index.
The focus of this text is to acquaint management students with a usable, managerial understanding and insight of our behavior as consumers.
Young Adult
8174463607 (pb), 8174463615 (hb)
Consumer behavior.
Motivation research (Marketing).
HF 5415.3 / M37 2004
Consumer behaviour : text and cases / by Satish K. Batra and SHH Kazmi. - 1st. ed. - New Delhi : Anurag Jain, 2004. - xiv, 536 p. : ills. ; 24.5 cm.
Includes glossary, bibliography and index.
The focus of this text is to acquaint management students with a usable, managerial understanding and insight of our behavior as consumers.
Young Adult
8174463607 (pb), 8174463615 (hb)
Consumer behavior.
Motivation research (Marketing).
HF 5415.3 / M37 2004