Methods in behavioral research /

Cozby, Paul C.

Methods in behavioral research / Paul C. Cozby. - Ninth edition. - New York, NY : McGraw-Hill Higher Education, c2005. - xv, 410 pages : illustrations ; 24 cm.

Includes registration code to access McGraw-Hill premium content and McGraw-Hill online resources.

Includes bibliographical references (p. 386-396) and index.

Scientific understanding of behavior -- Where to start -- Ethical research -- Studying behavior -- Measurement concepts -- Observing behavior -- Asking people about themselves : survey research -- Experimental design -- Conducting experiments -- Complex experimental designs -- Single case, quasi-experimental, and developmental research -- Understanding research results : description and correlation -- Understanding research results : statistical inference -- Generalizing results.

9780073531816 (pbk. : alk. paper) 0073531812 (pbk. : alk. paper) 007110643X (hbk.)


Psychology--Research--Methodology.
Social sciences--Research--Methodology.

BF 76.5 / C67 2005



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