Strategy for tourism/

Tribe, John

Strategy for tourism/ by John Tribe - Second Edition - Oxford : Goodfellow Pub., ©2016. - vi, 258 pages : illustrations ; 25 cm

Includes bibliographical references and index.

An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.

9781910158623


Tourism
Leisure industry
Strategic planning
Tourism

G 155 T75 2016



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