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Contemporary marketing /

Kurtz, David L.,

Contemporary marketing / David L. Kurtz. - 17th edition. - xxvi, [692] pages : color illustrations ; 29 cm.

ISBN: 9781305075368 (hardbound)

Subjects--Topical Terms:
Marketing--Textbooks.
Marketing--Management --Textbooks.

LC Class. No.: HF 5415 / K87 2016

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