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B2B marketing strategy : differentiate, develop and deliver lasting customer engagement /

Taylor, Heidi (Marketing consultant),

B2B marketing strategy : differentiate, develop and deliver lasting customer engagement / Heidi Taylor. - xiv, 200 pages ; 24 cm.

Includes index.

ISBN: 9780749481063 (paperback)

Subjects--Topical Terms:
Industrial marketing.

LC Class. No.: HF / 5415.1263 T39 2017

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