Analysis for marketing planning /
Lehmann, Donald R.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - Plano, Tex. : Business Publications, 1988. - x, 175 p. : ill. ; 24 cm.
Includes bibliographies and index.
0256057834
87061994
Marketing--Management.--United States
HF 5415.13 / L395 1988
658.8/02
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - Plano, Tex. : Business Publications, 1988. - x, 175 p. : ill. ; 24 cm.
Includes bibliographies and index.
0256057834
87061994
Marketing--Management.--United States
HF 5415.13 / L395 1988
658.8/02