Analysis for marketing planning /

Lehmann, Donald R.

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - Plano, Tex. : Business Publications, 1988. - x, 175 p. : ill. ; 24 cm.

Includes bibliographies and index.

0256057834

87061994


Marketing--Management.--United States

HF 5415.13 / L395 1988

658.8/02



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