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Marketing cases /

Lamb, Charles W., Jr.

Marketing cases / by Charles W. Lamb, Jr., O.C. Ferrell and William M. Pride. - Boston : Houghton Mifflin Company, 1983. - viii, 450p. : illus. ; 23cm.

ISBN: 0395326362

LCCN: 82081740

Subjects--Topical Terms:
Marketing--Case studies.

LC Class. No.: HF 5413.3 / L 1983

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