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Marketing research : measurement and method /

Tull, Donald S.

Marketing research : measurement and method / Donald S. Tull, Del I. Hawkins. - 6th ed. - New York : Maxwell Macmillan International, c1993. - xviii, 863, [45] p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0024219320

LCCN: 92014611

Subjects--Topical Terms:
Marketing research.
Marketing research--Case studies.

LC Class. No.: HF 5415.2 / T84 1993

Dewey Class. No.: 658.8/3

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