Fundamentals of selling : customers for life through service /

Futrell, Charles.

Fundamentals of selling : customers for life through service / Charles M. Futrell. - 10th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2008. - xxxv, 651 p. : ill. (some col.) ; 26 cm.

Includes index.

This textbook focuses on taking care of the customer through exceptional customer service.

9780073404691 (alk. paper) 0073404691 (alk. paper)

2006030126


Selling.

HF 5438.15 / F87 2008

658.85



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