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How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals /

Westwood, John, 1947-

How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood. - Sixth edition. Seventh edition - ix,177 pages : illustrations ; 23 cm. ix, 177 pages : illustrations (black and white) ; 24 cm. - Creating success series .

ISBN: 9780749484835

Subjects--Topical Terms:
Marketing--Management.
Marketing Planning
Digital Marketing Strategies
Business Skills Development

LC Class. No.: GS HF / 5415.13 W48 2019 GS HF / 5415.13 W48 2022

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