Entrepreneurship in tourism and hospitality /

Marcelo, Jefferson S.

Entrepreneurship in tourism and hospitality / Jefferson S. Marcelo and Girlie M. Samson - 163 pages ; 26 cm

Includes bibliographical references.

Lesson 1. Introduction to Entrepreneurship -- Lesson 2. Entrepreneurship in the Philippine Setting -- Lesson 3. The Entrepreneurs -- Lesson 4. Entrepreneurial Options -- Lesson 5. The Management Aspect for Entrepreneurs -- Lesson 6. Marketing for Entrepreneurs -- Lesson 7. Financial and Financing Aspect for Entrepreneurs -- Lesson 8. ICT for Entrepreneurs -- Lesson 9. Ethical Perspective for Entrepreneurship -- Lesson 10. The Feasibility Study -- Supplemental Learning Materials -- Reference.

This course provides an opportunity for students to appreciate and understand the value of entrepreneurship. Students will explore their entrepreneurial spirit through examining the process of starting and building a successful business.


ENTREPRENEURSHIP
TOURISM MANAGEMENT

FIL TX 911.3 / M37 2022



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