Normal view MARC view ISBD view

Consumer behaviour : applications in marketing/

East, Robert

Consumer behaviour : applications in marketing/ Robert East, Jaywant Singh, Malcolm Wright and Marc Vanhuele - Fourth edition - xii, 357 pages : illustrations ; 24 cm

Includes bibliography and index

Part 1: Introduction
Part 2: Consumption patterns
Part 3: Explaining decision making
Part 4: Market response

ISBN: 9781529730845 9781529730838

Subjects--Topical Terms:
Consumer behavior --Psychological aspects
Consumer behavior --Social aspects

LC Class. No.: HF 5415.32 / C66 2020

Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)