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International marketing/

Cateora, Philip R.

International marketing/ Philip R. Cateora, R. Bruce Money, Mary C. Gilly, and John L. Graham - 19th edition - xxvi, 710 pages : color illustrations ; 28 cm.

Includes bibliography and index

ISBN: 9781266151637

Subjects--Topical Terms:
International business enterprises
Marketing—International aspects
Global trade and commerce

LC Class. No.: HF 1416 / I58 2024

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