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Pricing strategy /

Acierto, Marife Agustin

Pricing strategy / Marife Agustin-Acierto, Gilfred Abad Acierto, edited by Saturnina L. Gomez - xiv, 349 pages : illustrations ; 29 cm.

Includes bibliography and webliography

ISBN: 9786214270897

Subjects--Topical Terms:
Pricing--Marketing.
Pricing strategies.
Marketing management.
Consumer behavior.
Business decision making.

LC Class. No.: FIL HF 5416.5 / A25 2022

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