Services marketing /
Fisk, Raymond P.
Services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. - Philippine Edition - Singapore : Cengage Learning Asia Pte Ltd., [2014] - xxiii, 261 pages : illustrations ; 26 cm.
Included index.
"This edition is licensed for sale only in the Philippines. Circulation of this edition outside of the Philippines is unauthorized and strictly prohibited"--Cover.
English
9789814624541
Service industries--Marketing.
Service industries--Management.
FIL H 9980.5 / F57 2014
Services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. - Philippine Edition - Singapore : Cengage Learning Asia Pte Ltd., [2014] - xxiii, 261 pages : illustrations ; 26 cm.
Included index.
"This edition is licensed for sale only in the Philippines. Circulation of this edition outside of the Philippines is unauthorized and strictly prohibited"--Cover.
English
9789814624541
Service industries--Marketing.
Service industries--Management.
FIL H 9980.5 / F57 2014