Shaconey bites unwrap flavor, bite by bite (A Feasibility Study)/

Martinez, Althea Kisha A.

Shaconey bites unwrap flavor, bite by bite (A Feasibility Study)/ Althea Kisha A. Martinez, Anna Grace V. Tumolak, Avy G. Vergara, Bruce Marshall Nesta T. Sajines and Christine Joy B. Manes. - Technological University of the Philippines, Manila. 2025 - xii, 129 pages. 29cm

Bachelor's thesis

College of Liberal Arts.--

Includes bibliographic references and index.

This feasibility study assesses the viability of launching Shaconey Bites, a snack brand
dedicated to providing health-conscious, locally sourced snacks that cater to the growing demand
for nutritious and sustainable food options. The study evaluates critical business components,
including market demand for healthier snacks, financial sustainability, operational scalability, and
the brand's social and environmental contributions.
Through comprehensive market analysis, the study identifies a strong consumer
preference for natural, healthy snacks and highlights untapped opportunities for growth within the
Filipino snack market. Financial projections suggest a profitable and scalable business model,
underpinned by strategic partnerships with local farmers and suppliers, ensuring cost-effective
sourcing.
Furthermore, the study emphasizes Shaconey Bites' commitment to sustainability, with
initiatives such as eco-friendly packaging and a focus on reducing food waste, while contributing
to local economic development.
The findings confirm that Shaconey Bites has a clear path to successful implementation
and can establish a lasting presence in the health-conscious snack industry.


Feasibility Study
Entrepreneurship

BTH HB 615 / M37 2025



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