Inkcredible tale: advertising campaign promoting lenjotzkie studio and motivating aspiring filipino comic artists through website platform/
Lagos, Jason E.
Inkcredible tale: advertising campaign promoting lenjotzkie studio and motivating aspiring filipino comic artists through website platform/ Jason E. Lagos and Paul Danrhick A. Ong.-- - Manila: Technological University of the Philippines, 2025. - 214pages: 29cm.
Bachelor's thesis
College Of Architecture and Fine Arts.--
Includes bibliographic references and index.
The INKcredible Tale Campaign shares the inspiring story of Lenjotzkie
Studio’s owner, who transformed from an aspiring comic artist into the successful
founder of a Pasig City-based graphic and comic/manga studio. This campaign aims to
motivate aspiring Filipino comic artists while raising awareness of Lenjotzkie Studio as a
significant player in the local comics industry. Purposive sampling was used to gather
data from artists in Caloocan, Malabon, Navotas, and Valenzuela, surveying 100 artists
and those who are affected by the study, also conducting interviews with 10 participants. This approach examined effective strategies for promoting artwork and personal branding
through digital platforms. The post-survey, which gathers data on the study's
effectiveness, involves 100 participants. The study also explores the development of
engaging comic content, motivational story, and the essential elements of a website that
supports the needs of artists. The campaign aims to boost the creative community while
empowering Filipino artists for global recognition.
Comic industry
Creative branding
Artist journey
BTH N 85 / L34 2025
Inkcredible tale: advertising campaign promoting lenjotzkie studio and motivating aspiring filipino comic artists through website platform/ Jason E. Lagos and Paul Danrhick A. Ong.-- - Manila: Technological University of the Philippines, 2025. - 214pages: 29cm.
Bachelor's thesis
College Of Architecture and Fine Arts.--
Includes bibliographic references and index.
The INKcredible Tale Campaign shares the inspiring story of Lenjotzkie
Studio’s owner, who transformed from an aspiring comic artist into the successful
founder of a Pasig City-based graphic and comic/manga studio. This campaign aims to
motivate aspiring Filipino comic artists while raising awareness of Lenjotzkie Studio as a
significant player in the local comics industry. Purposive sampling was used to gather
data from artists in Caloocan, Malabon, Navotas, and Valenzuela, surveying 100 artists
and those who are affected by the study, also conducting interviews with 10 participants. This approach examined effective strategies for promoting artwork and personal branding
through digital platforms. The post-survey, which gathers data on the study's
effectiveness, involves 100 participants. The study also explores the development of
engaging comic content, motivational story, and the essential elements of a website that
supports the needs of artists. The campaign aims to boost the creative community while
empowering Filipino artists for global recognition.
Comic industry
Creative branding
Artist journey
BTH N 85 / L34 2025