A proposed college of arts and science building in cavite state university - main campus/
Maglaque, Francheska Mhae G.
A proposed college of arts and science building in cavite state university - main campus/ Francheska Mhae G. Maglaque and Elaiza, B. Santos.-- - Manila: Technological University of the Philippines, 2025. - 244pages: 29cm.
Bachelor's thesis
College Of Architecture and Fine Arts.--
Includes bibliographic references and index.
This study explores the e
ectiveness of the Lubid Salapid advertising campaign in promoting
RJCC Arts & Crafts and Filipino craftsmanship among Manila’s youth (ages 15-24) through
Meta Ads on Facebook. It examines consumer awareness, attitudes, and purchasing intentions
toward handcrafted products while identifying e
ective advertising strategies and potential
challenges throughout the study. This research bene
ts the brand, local artisans, and the
academic community by providing insights into digital advertising for traditional handicrafts.
This thesis also implemented a mixed-methods approach. A total of over 200 respondents were
selected using strati
ed random sampling. At the end of this research, the campaign and results
have shown an increase in brand visibility, and appreciation for Filipino craftsmanship among
the youth. Also,
findings from this research contribute to a deeper understanding of how small
local brands can also utilize targeted advertising to promote cultural products, connect with
younger audiences, and sustain Filipino craftsmanship in a competitive, modern marketplace.
Filipino craftmanship
Consumer awareness
Youth engagement
BTH N 85 / M34 2025
A proposed college of arts and science building in cavite state university - main campus/ Francheska Mhae G. Maglaque and Elaiza, B. Santos.-- - Manila: Technological University of the Philippines, 2025. - 244pages: 29cm.
Bachelor's thesis
College Of Architecture and Fine Arts.--
Includes bibliographic references and index.
This study explores the e
ectiveness of the Lubid Salapid advertising campaign in promoting
RJCC Arts & Crafts and Filipino craftsmanship among Manila’s youth (ages 15-24) through
Meta Ads on Facebook. It examines consumer awareness, attitudes, and purchasing intentions
toward handcrafted products while identifying e
ective advertising strategies and potential
challenges throughout the study. This research bene
ts the brand, local artisans, and the
academic community by providing insights into digital advertising for traditional handicrafts.
This thesis also implemented a mixed-methods approach. A total of over 200 respondents were
selected using strati
ed random sampling. At the end of this research, the campaign and results
have shown an increase in brand visibility, and appreciation for Filipino craftsmanship among
the youth. Also,
findings from this research contribute to a deeper understanding of how small
local brands can also utilize targeted advertising to promote cultural products, connect with
younger audiences, and sustain Filipino craftsmanship in a competitive, modern marketplace.
Filipino craftmanship
Consumer awareness
Youth engagement
BTH N 85 / M34 2025