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Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - Eight edition, global edition. - 508 pages : illustrations ; 28 cm.

Year of publishing is in fact 2017.

Includes bibliographical references and indexes.

ISBN: 9781292222691 1292222697

Subjects--Topical Terms:
Annonsering
Communication in marketing
Relationship marketing
Advertising
Advertising, Classified
Advertising

LC Class. No.: HF 5415.123 / C56 2018

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