Marketing : an introduction /
Armstrong, Gary.
Marketing : an introduction / Gary Armstrong and Philip Kotler. - 6th. ed. - Upper Saddle River, NJ : Prentice Hall, c2003. - 1 v. (various pagings) : b & w ill. ; 26 cm.
Includes appendices, notes, video cases, glossary, credits and indexes. Hb.
981247089
Marketing.
HF 5415 / K62 2003
Marketing : an introduction / Gary Armstrong and Philip Kotler. - 6th. ed. - Upper Saddle River, NJ : Prentice Hall, c2003. - 1 v. (various pagings) : b & w ill. ; 26 cm.
Includes appendices, notes, video cases, glossary, credits and indexes. Hb.
981247089
Marketing.
HF 5415 / K62 2003