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Marketing management and administrative action /

Marketing management and administrative action / Steuart Henderson Britt ... [et al.]. - 5th ed. - New York : McGraw-Hill, c1983. - xii, 468 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .

Includes bibliographical references.

ISBN: 0070069492 (pbk.) : $16.95 (est.)

LCCN: 82022935

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF 5415.13 / M35 1983

Dewey Class. No.: 658.8

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