Corporate strategy : resources and the scope of the firm /
Collis, David J.
Corporate strategy : resources and the scope of the firm / David J. Collis, Cynthia A. Montgomery. - Chicago : Irwin, c1997. - xx, 764 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
The book is primarily designed to address corporate strategy issues, but the view of strategy presented here is dynamic, and integrates both corporate and business levels of analysis.
0256178941
95036380
Business planning.
Strategic planning.
HD30.28 / .C6433 1997
658.4/012
Corporate strategy : resources and the scope of the firm / David J. Collis, Cynthia A. Montgomery. - Chicago : Irwin, c1997. - xx, 764 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
The book is primarily designed to address corporate strategy issues, but the view of strategy presented here is dynamic, and integrates both corporate and business levels of analysis.
0256178941
95036380
Business planning.
Strategic planning.
HD30.28 / .C6433 1997
658.4/012