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Consumer Behavior: A Practical approach to consumer understanding) /

Pereda, Pedrito Real

Consumer Behavior: A Practical approach to consumer understanding) / Pedrito Real Pereda, Pereda, Purisima Pedrialva and Arcega, Raymundo P. - Manila, Philippines : Unlimited Books Library Services & Publsihing Inc., c2015. - xvi, 267 pages : illustrations ; 23 cm.

Includes bibliographical references

ISBN: 9719654049

Subjects--Topical Terms:
Consumer behavior
Consumers--Attitudes
Market surveys--Evaluation
Consumer behavior--Research

LC Class. No.: FIL HF 415.32 / P47 2015

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