MARC details
| 000 -LEADER |
|---|
| fixed length control field |
05686cam a2200433 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
5B5D6F3771DB4EFAB759C5269C4D028A |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240730134737.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140310s2015 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014008207 |
| Canceled/invalid LC control number |
2014432866 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781472534408 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781472531674 (ePDF) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
18061983 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P 93.5 |
| Item number |
Y38 2015 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
741.6 |
| Edition number |
23 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
DES000000 |
| -- |
DES007000 |
| Number source |
bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yates, Derek. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Communication Design : |
| Remainder of title |
insights from the creative industries / |
| Statement of responsibility, etc. |
Derek Yates & Jessie Price. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London, UK : |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Fairchild Books, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
208 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
27 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Required Reading Range |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: -- IntroductionChapter 1 - BrandSystems; In Conversation with Mason Wells, Bibliotheque Design; Strategy; In Conversation with Mat Heinl, Moving Brands; Ecosystems; In Conversation with Simon Manchipp, SomeOne; Authenticity; HeritageChapter 2 - ExperienceMotion Graphics; In conversation with Shane Walter, onedotzero; Communication Environments; In conversation with Designer and Director Kate Dawkins; In conversation with Kevin Palmer and Matt Wade, Kin; Touch; User ExperienceChapter 3 - ConversationCollaboration; In Conversation with Matt Webb, Berg London; Iteration; Prototyping; In conversation with Mills, UsTwo; User TestingChapter 4 - ParticipationAlternative Cultural Feeds; In Conversation with Adrian Ho; User Generation; In Conversation with Haah De-De; Participatory Advertising; Open SourceChapter 5 - NavigationData Overload; Curation; In Conversation with Will Hudson, It's Nice That; Visualizing Data; In Conversation with Max Gadney; Information is Beautiful; In Conversation with Stef PosavekChapter 6 - AdvocacyActivism; In Conversation with Lucienne Roberts, Graphic Design+; Social Responsibility; In Conversation with Tara Austin & Paco Conde, Ogilvy & Mather; Sustainability; In Conversation with Nat HunterChapter 7 - CritiqueDesign Discourse; Design Publishers; In Conversation with Adrian Shaughnessy; Speculative Design; In Conversation with Anthony Dunne and Fiona Raby, Dunne & Raby; Content; In Conversation with Lindsay LiuBibliographyFurther ReadingIndex. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique.Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"-- |
| Assigning source |
Provided by publisher. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique. Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"-- |
| Assigning source |
Provided by publisher. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Visual communication. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic arts. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Price, Jessie |
| Titles and other words associated with a name |
(Graphic artist) |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |