MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02449nam a2200397 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
000059491598 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
AuCNLKIN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240807112253.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
161221t20182018vraa b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780170362016 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)968797912 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ANL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ANL |
| Transcribing agency |
TUPM |
| Modifying agency |
ANL |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
anuc |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.32 |
| Item number |
H69 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hoyer, Wayne D., |
| Relator term |
author. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Consumer behaviour / |
| Statement of responsibility, etc. |
Wayne D. Hoyer |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Asia-Pacific edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
South Melbourne, Victoria : |
| Name of producer, publisher, distributor, manufacturer |
Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2018] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiv, 558 pages : |
| Other physical details |
colour illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Source |
rdacontent. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Adapted from Consumer Behavior 6th edition ©2013 South-Western, Cengage Learning."--Title page verso. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Part 1 An introduction to consumer behaviour; Understanding consumer behaviour; Conducting research in consumer behaviour; Part 2 The psychological core; Motivation, ability and opportunity; From exposure to comprehension; Memory and knowledge; Attitudes and persuasion; Part 3 The process of making decisions; Problem recognition and information search; Judgement and decision making; Post-decision processes; Part 4 The consumer's culture; Social influences on consumer behaviour; Consumer diversity; External and internal influences on consumer behaviour; Part 5 Consumer behaviour outcomes and issues; Innovations: adoption, resistance and diffusion; Symbolic consumer behaviour; Marketing, ethics and social responsibility in today's consumer society. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
MacInnis, Deborah J., |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pieters, Rik, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chan, Eugene, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Northey, Gavin, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |