Digital advertising and marketing communication / (Record no. 1908)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00808nam a22002654i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240718144311.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220311s2016 ||||| b||| 000|0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781682850060 (hardbound) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TUPM |
| Language of cataloging | eng |
| Transcribing agency | TUPM |
| Modifying agency | TUPM |
| Description conventions | rda |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 6146 |
| Item number | I58 D54 2016 |
| 245 00 - TITLE STATEMENT | |
| Title | Digital advertising and marketing communication / |
| Statement of responsibility, etc. | Edited by Wade Baxter. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Willford Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [vii], 176 pages ; |
| Dimensions | 29 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet advertising. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital media. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baxter, Wade, |
| Relator term | editor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | TUP Manila Library | TUP Manila Library | General Circulation Section-GF | 09/20/2020 | Fund 164 | 32329 | HF 6146 I58 D54 2016 | P00032329 | 03/11/2022 | c.1 | 03/11/2022 | Book |