Essentials of marketing / (Record no. 221)

MARC details
000 -LEADER
fixed length control field 01119cam a22003254a 4500
001 - CONTROL NUMBER
control field E2BA1F30AB1E4028BEF0BA494FD2B285
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240404094257.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000612s2001 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00055768
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273646672
035 ## - SYSTEM CONTROL NUMBER
System control number 12038084
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number B48 2001
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Blythe, Jim.
245 00 - TITLE STATEMENT
Title Essentials of marketing /
Statement of responsibility, etc. Jim Blythe.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Pearson Education,
Date of publication, distribution, etc. 2001.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 287 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. This book is intended to offer an insight into what marketing is about.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 0
b vip
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     TUP Manila Library TUP Manila Library General Circulation Section-GF 10/17/2003 Fund 164 3039.00 3039   HF 5415 B48 2001 P0003039 05/27/2023 3039.00 10/17/2003 Book



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