MARC details
| 000 -LEADER |
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| fixed length control field |
01999cam a22003251i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
19037323 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240729162240.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m |o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr_||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160331s2016 nyu ob 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2016015447 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9780814437391 |
| Qualifying information |
(hardcover : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
TUPM |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.1255 |
| Item number |
C65 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Colon, Geoffrey, |
| Relator term |
author. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Disruptive marketing : |
| Remainder of title |
what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal / |
| Statement of responsibility, etc. |
Geoffrey Colon ; foreword by Gemma Craven. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
American Management Association, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 234 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Foreword / Gemma Craven, Director of Social & Mobile at McCann -- Preface -- Introduction what if? -- A world without rules -- The disruptive mindset : create, engage, adapt -- The disruptive continuum : perpetual change -- Creative disruption in the anti-organization age -- Stop hiring MBAs : your business needs "hybrids" to succeed -- The new personality of marketing success -- The disruptive marketer's mindset : punk rocker, new parent, soccer player -- The genius of tinkerers and "temporary" marketers -- The building blocks of disruptive marketing -- Content is king : but distribution is queen -- Social by design and the advent of the post-digital age -- New rules for the disruptive marketer -- Rule #1: Always be listening -- Rule #2: Don't be lured by bright, shiny objects -- Rule #3: Give back : ethics as the new marketing -- Epilogue -- Afterword -- Appendix -- Endnotes. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Branding (Marketing) |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
origcop |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |