MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03245nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231206145628.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
231206b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TUPM |
| Language of cataloging |
eng |
| Transcribing agency |
- |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
DIS T 49.5 |
| Item number |
M46 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Menta, Amanda Jane C. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Push Marketing framework for MSME's towards decent work and economic growth |
| Statement of responsibility, etc. |
/ Amanda Jane C. Menta |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Manila |
| Name of producer, publisher, distributor, manufacturer |
TUP |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
272p.: |
| Other physical details |
Color illustration |
| Dimensions |
28 cm. |
| Accompanying material |
+1 CD-ROM (4¾inches) |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Dissertation |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
College of Industrial Education |
| Degree type |
Doctor of Philosophy in Technology Management |
| Name of granting institution |
Technological University of the Philippines |
| Year degree granted |
2023 |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The Micro, Small, and Medium Enterprises in the Philippines used A digital platform in maintaining their business profit and reaching their target customers. In this reality, the utilization of technology in terms of push marketing plays a very vital role in identifying the right application and management that allows enterprises to maximize the appropriate solutions. The digital marketing industry should transform technology advancement as a tool to help streamline the process of business and use strategic methods in executing marketing activities. The main purpose of this study is to provide a practical understanding of the most viable technological methods by pointing out the most effective use of the push marketing framework in promoting business that will result in economic growth and more work opportunities. The research design used in this study is a mixed methodology to determine the different factors and practices associated with the push marketing of MSMEs. The descriptive method of research was applied with the questionnaires as the main data-gathering instrument in creating the technology management framework applicable to MSMEs. <br/>It was found that MSME's main strategic approaches are technical, environmental, risk management, socio-economic, and operational factors as the key drivers in designing a push marketing plan and roadmap that will improve the performance of the marketing activities. Additionally, although MSMEs have the same enterprise activities, they differ in their approaches to marketing engagement. The Microenterprise needs a flexible framework that requires a policy formulation of push marketing that will specifically support the operation and access to the market than SMEs. This study revealed that technology management emerged as a response to the need to organize the technological factor in a strategic sense such as formal management of technology, development of functional capacities, and practices constituting the technological heritage, linkages, and knowledge safeguards. Furthermore, MSMEs need technological information and adequate training capabilities in corresponds with the push marketing framework and roadmap that will serve as the most viable technological solutions for MSMEs toward decent work and economic growth. -Author's Abstract. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Push marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Micro, small, and medium enterprises (MSME's) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Dissertation |
| Suppress in OPAC |
No |