MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03540nam a22004218i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
99116748442804341 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250225141053.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220215t20222023nyua b 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBC234899 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
020500849 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781265111946 |
| Qualifying information |
(paperback) : |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1265111944 |
| Qualifying information |
(paperback) : |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)020500849 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Description conventions |
rda |
| Modifying agency |
TUPM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
K47 2023 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kerin, Roger A., |
| Relator term |
author. |
| Real World Object URI |
https://isni.org/isni/000000012126197X |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc. |
Roger A. Kerin, Steven W. Hartley. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Sixteenth edition. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
International student edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
©2023 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xlviii, 736 pages : |
| Other physical details |
colour illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"This international student edition is for use outside of the U.S."--Front cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
<br/>Part 1: Initiating the Marketing ProcessChapter 1: Creating Customer Relationships and Value through Marketing Chapter 2: Developing Successful Organizational and Marketing Strategies Appendix A: Building an Effective Marketing Plan Chapter 3: Scanning the Marketing Environment Chapter 4: Ethical and Social Responsibility for Sustainable MarketingPart 2: Understanding Buyers and MarketsChapter 5: Understanding Consumer Behavior Chapter 6: Understanding Organizations as Customers Chapter 7: Understanding and Reaching Global Consumers and Markets Part 3: Targeting Marketing OpportunitiesChapter 8: Marketing Research: From Customer Insights to Actions Chapter 9: Market Segmentation, Targeting, and Positioning Part 4: Satisfying Marketing OpportunitiesChapter 10: Developing New Products and Services Chapter 11: Managing Successful Products, Services, and Brands Chapter 12: Services Marketing Chapter 13: Building the Price Foundation Chapter 14: Arriving at the Final Price Appendix B: Financial Aspects of Marketing Chapter 15: Managing Marketing Channels and Supply Chains Chapter 16: Retailing and Wholesaling Chapter 17: Implementing Interactive and Multichannel Marketing Chapter 18: Integrated Marketing Communications and Direct Marketing Chapter 19: Advertising, Sales Promotion, and Public Relations Chapter 20: Using Social Media and Mobile Marketing to Connect with Consumers Chapter 21: Personal Selling and Sales Management Chapter 22: Pulling It All Together: The Strategic Marketing ProcessPart 5: AppendicesAppendix C: Planning a Career in Marketing Appendix D: Alternate Cases, available in Connect at www.connect.mheducation.com |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The goal of the 16th edition of Marketing is to create an exceptional experience for to day's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education" |
| Expansion of summary note |
Provided by publisher |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising and promotion |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing strategy |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hartley, Steven W., |
| Relator term |
author. |
| Real World Object URI |
https://isni.org/isni/0000000082528335 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
| Suppress in OPAC |
No |