MARC details
| 000 -LEADER |
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| fixed length control field |
03372nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250327185427.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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250327b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
TUPM |
| Language of cataloging |
English |
| Transcribing agency |
TUPM |
| Modifying agency |
TUPM |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
BTH HD 28 |
| Item number |
A68 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Aquino, Romina Christine |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
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| Title |
Drivers Of Consumer Purchase Intent For Products With Eco-friendly Packaging/ |
| Statement of responsibility, etc. |
Romina Christine Aquino, Daniella G. De Castro, Michael John A. Domingo, Princess Miles T. Obuyes, Rianne Marriel P. Rosete and Rica Mae Tividad.-- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Technological University of the Philippines, Manila. |
| Date of publication, distribution, etc. |
2025 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
v, 117 pages. |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Bachelor's thesis |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
College of Liberal Arts.-- |
| Degree type |
Bachelor Of Science In Business Administration Major In Industrial Management:<br/> |
| Name of granting institution |
Technological University of the Philippines, Manila. |
| Year degree granted |
2025 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographic references and index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
As sustainability becomes a global priority, eco-friendly packaging is appearing as<br/>a key factor influencing consumer purchase decisions. This study explores the drivers of<br/>consumer purchase intent for products with eco-friendly packaging, focusing on<br/>environmental awareness, perceived value, brand reputation, and emotional appeal. Using<br/>a mixed-methods approach, the research combines surveys and interviews with diverse<br/>consumer groups to find underlying motivators. Additionally, demographic factors, such<br/>as age, income, significantly affect purchase intent. The study highlights the importance of<br/>transparent communication and innovative packaging design in fostering positive<br/>consumer perceptions. These insights provide actionable strategies for businesses to<br/>enhance their market appeal and contribute to sustainable consumption patterns. This study<br/>illustrates the growing importance of sustainable consumption by examining the factors<br/>that affect consumers' willingness to buy products with eco-friendly packaging. Social<br/>influence, perceived quality, and environmental awareness are all significant factors<br/>influencing purchase intent. Based on the result of the study collected and interpreted in<br/>the respondents’ profile – age and residency. A significant number of respondents are Male,<br/>and ages fall between 18 to 22 years old, and all of them reside in Quezon City, Philippines.<br/>They found out that most of the respondents strongly agree that when eco-friendly products<br/>have packaging with materials that satisfy their quality standards, they were willing to<br/>purchase them. Furthermore, it is recommended that even though price sensitivity is still a<br/>consideration, many buyers are prepared to pay more for goods they believe to be of higher<br/>quality or produced ethically, especially when the advantages to the environment are<br/>obvious.<br/><br/>Keywords: Eco-Friendly Packaging, Social Influence, Environmental Awareness,<br/>Perceived Value, Transparent Communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Industrial Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Eco-Friendly Packaging |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
De Castro, Daniella G. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Domingo, Michael John A. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Obuyes, Princess Miles T. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Rosete, Rianne Marriel P. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tividad, Rica Mae |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Bachelor's Thesis CLA |
| Suppress in OPAC |
No |