MARC details
| 000 -LEADER |
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| fixed length control field |
03046nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20250327190951.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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250327b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
TUPM |
| Language of cataloging |
English |
| Transcribing agency |
TUPM |
| Modifying agency |
TUPM |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
BTH HD 28 |
| Item number |
D45 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
De Lara, Norilyn O. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
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| Title |
Last Item Left |
| Remainder of title |
Effectiveness Of Urgency Cues In Consumer Purchase Decision |
| Statement of responsibility, etc. |
Norilyn O. De Lara, Lovely Joy E. Lerin, Jennifer A. Malong, Ericson Jake D. Nebio, Ricka Mae Beatriz Palarao, Manuel Jr. R. Parejo and Niniel S. Quintana.-- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Technological University Of The Philippines, Manila. |
| Date of publication, distribution, etc. |
2025 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
ix, 121 pages. |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Bachelor's thesis |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
College of Liberal Arts.-- |
| Degree type |
Bachelor Of Science In Business Administration Major In Industrial Management: |
| Name of granting institution |
Technological University Of The Philippines, Manila. |
| Year degree granted |
2025 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographic references and index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
E-commerce has revolutionized the market, providing unparalleled convenience and<br/>accessibility. This study investigates the influence of urgency cues, such as Time-Limited<br/><br/>and Stock-Limited Offers, on the Consumer Purchase Decision (CPD) process in e-<br/>commerce. Despite growing adoption, limited research explores how these cues affect<br/><br/>consumer decision-making stages varied by generational cohorts. The study aims to fill<br/>this gap by examining Millennials and Gen Z, the current and primary drivers of online<br/>shopping, focusing on responses to urgency cues during the stages: need recognition,<br/>information search, evaluation, purchase, and post-purchase behavior. A descriptive<br/>quantitative approach was employed through a survey of 400 e-commerce consumers in<br/>Manila, evenly divided between Millennials and Gen Z. Data analysis revealed that<br/>urgency cues significantly influence immediate purchases, post-purchase satisfaction, and<br/>repeat buying behavior, highlighting the relationship between urgency cues and CPD.<br/>Moreover, distinct generational differences were observed, with demographic factors<br/>moderating responses to urgency cues. This research emphasizes the psychological impact<br/>of urgency cues on CPD, offering valuable insights for businesses, particularly e-commerce<br/>platforms, to optimize scarcity-based marketing strategies. However, ethical considerations<br/>must be observed to prevent overuse or manipulation, ensuring a balanced approach that<br/>fosters consumer trust and engagement.<br/><br/>Keywords: Urgency Cues, Consumer Purchase Decision, Time-Limited Offers, Stock-<br/>Limited Offers, Generational Cohorts |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Industrial Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Feasibility Study |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Lerin, Lovely Joy E. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Malong, Jennifer A. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Nebio, Ericson Jake D. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Palarao, Ricka Mae Beatriz |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Parejo, Manuel Jr. R. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Quintana, Niniel S. |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Bachelor's Thesis CLA |
| Suppress in OPAC |
No |