MARC details
| 000 -LEADER |
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| fixed length control field |
02972nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250414135801.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250414b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
TUPM |
| Language of cataloging |
English |
| Transcribing agency |
TUPM |
| Modifying agency |
TUPM |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
BTH TX 911.3 |
| Item number |
A23 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Abarra, Louise patricia |
| Relator term |
Author |
| 245 ## - TITLE STATEMENT |
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| Title |
Analysis of Black drp cafe using 8 p's Marketing mix : |
| Remainder of title |
Basis for Marketing Plan/ |
| Statement of responsibility, etc. |
Louise Patricia B. Abarra, Gian clifford T. Betalas, Lance P. Juan, Louie anthony P. Matro, Vanjon B. Perez.-- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Manila: |
| Name of publisher, distributor, etc. |
Technological University of the Philippines |
| Date of publication, distribution, etc. |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xi, 118 pages. |
| Dimensions |
29cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Bachelor's Thesis |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
College of Liberal Arts.-- |
| Degree type |
Bachelor of Science in Hotel Restaurant Management.: |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographic references and index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Marketing Strategy gaps have been found to be an adverse circumstance in a Coffee shop<br/>establishment. This research study is designed to propose a Marketing Plan to improve the<br/>effectiveness of current marketing efforts and achieve specific business objectives. The<br/>study involved a comprehensive analysis of the existing marketing strategies, identified<br/>areas of improvement, and proposed actionable recommendations to optimize the overall<br/>marketing approach. This study used a quantitative descriptive with a reliability result of<br/>0.99 using Cronbach Alpha. A total of 24 survey questions and 176 respondents in selected<br/>Coffee Shop restaurants in Tagaytay city were retrieved in this study. The statistical<br/>treatment such as, Weighted mean, Likert Scale, Analysis of Variance (ANOVA), were used<br/>in the analysis. was revealed that the respondents assessed the Eight-Dimensional of<br/>marketing mix as strongly agree with the overall mean of 4.2%. The findings have shown<br/>that there is no significant difference between the eight P’s marketing mix when it is<br/>grouped according to their demographic profile with a sigma of 0.12 in terms of age, the<br/>p-value of 0.20 based on gender, and an overall sigma of 0.07 based on educational<br/>attainment. It also answered the hypothesis. It is concluded that the coffee shop should<br/>focus on improving the quality of the dining experience. This also involved enhancing the<br/>taste and presentation of the food, ensuring a pleasant and clean atmosphere, training staff<br/>for better customer service, and actively seeking and addressing customer feedback.<br/>Improving the overall performance in providing an excellent dining experience is likely to<br/>have a positive impact on customer satisfaction.<br/><br/>Keywords: Coffee Shop Restaurant, Marketing Strategy gaps, Marketing Strategy<br/>Performance. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Coffee Shop Restaurant, Marketing Strategy gaps, Marketing Strategy Performance |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Betalas, Gian clifford T, Juan, Lance, Matro, Louie anthony P, Perez, Vanjon R. |
| Relator term |
Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Bachelor's Thesis CLA |
| Suppress in OPAC |
No |