MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02591nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250424141717.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250424b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786214270538 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TUPM |
| Transcribing agency |
TUPM |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
FIL HF 5415.32 |
| Item number |
M46 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mendoza, Ernesto H. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer behavior : |
| Remainder of title |
dynamics, dimensions, & models / |
| Statement of responsibility, etc. |
Ernesto H. Mendoza, Lorma S.P. Garcia. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Manila |
| Name of producer, publisher, distributor, manufacturer |
Unlimited Books Library Services & Publishing Inc. |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 406 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographic references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Ch.1 Introduction to the study of consumer behaviour. Ch. 2 Market research and consumer behaviour. <br/>Ch.3 Market segmentation and positioning. Ch.4 Roles and issues in advertising. Ch.5 The consumer decision-making process. Ch.6 Models of consumer behaviour. Ch.7 Psychological influences on consumer decision making. Ch.8 Sociological influences on consumer decision making Ch.9 Diffusion and innovation. Ch.10 Organizational buying. Ch.11 Consumer behaviour analysis and marketing strategy. Ch. 12 Consumer protection. Glossary. References. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book established its importance and relevance to every consumer throughout the world. With the era of globalization, consumers are more and more exposed to different market trends, fraudulent sellers’ practices and increasing confusion as he is bombarded daily by relentless advertising and promotional campaigns. Understanding consumer behaviour work both ways – to the seller and the buyer. It is hoped that the features of this book which covered introduction to the study of consumer behaviour, to market research, segmentation and positioning, decision-making process, various models and role of advertising will give full insights to all concerned. Special attention is given to consumer protection which is the key in ensuring that the interest of every consumer is protected. The authors, in the previous book endeavoured to link theories, concepts and principles with real-life situation on the ground. This was done through activities and varied exercises which were based from the actual corporate experiences of the authors- both writers and individual consumers. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Consumer behavior. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Garcia, Lorma S.P., author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Suppress in OPAC |
No |