MARC details
| 000 -LEADER |
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| fixed length control field |
02851nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250505151721.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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250505b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
TUPM |
| Language of cataloging |
TUPM |
| Transcribing agency |
TUPM |
| Modifying agency |
English |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
BTH HD 28 |
| Item number |
B67 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Boquiren, Syron M. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
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| Title |
Assessing The Efficacy Of Reviews And Ratings In Shopee App: |
| Remainder of title |
Building Trust In E-commerce Among The Gen-z Consumers Of Technological University Of The Philippines – Manila/ |
| Statement of responsibility, etc. |
Syron M. Boquiren, Mafe Lagrason, Hector F. Loremia, Satine Nyrelle Anne V. Pareja, Princess Ilse G. Sebido, Leanne B. Velasquez and Oceania Mari F. Vengado.-- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Name of publisher, distributor, etc. |
Technological University Of The Philippines, Manila. |
| Date of publication, distribution, etc. |
2025, January. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xii, 130 pages. |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Bachelor's Thesis |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
College of Liberal Arts.-- |
| Degree type |
Bachelor Of Science In Entrepreneurship: |
| Name of granting institution |
Technological University Of The Philippines, Manila. |
| Year degree granted |
2025 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographic references and index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Since e-commerce has grown so quickly, consumer behavior has changed drastically,<br/>making trust an essential component of online transactions. With a particular focus on<br/>Shopee users at the Technological University of the Philippines-Manila's College of<br/>Liberal Arts, this study examines the effectiveness of online reviews and ratings in<br/>fostering customer trust among Generation Z consumers. The study investigates how<br/>reviews and ratings affect buying decisions and promote confidence in e-commerce using<br/>a descriptive research design and survey methodology. The results show that when<br/>assessing the quality, reliability, and authenticity of sellers, Generation Z buyers give<br/>reviews and ratings a lot of weight. While negative feedback turned off potential customers,<br/>positive evaluations and high ratings were found to be important elements in increasing<br/>consumer confidence and purchase intent. The study emphasizes the practical implications<br/>for e-commerce platforms and sellers in fostering credibility and customer loyalty, as well<br/>as the role that trust-building methods have in influencing consumer behavior. By<br/>providing practical insights for boosting trust in the online marketplace, this research<br/>advances the understanding of digital consumer behavior.<br/>Keywords: E-commerce, Online reviews and ratings, Generation Z, Shopee users,<br/>Consumers’ trust |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Entrepreneurship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
E-commerce |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Lagrason, Mafe |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Loremia, Hector F. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Pareja, Satine Nyrelle Anne V. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Sebido, Princess Ilse G. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Velasquez, Leanne B. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Vengado, Oceania Mari F. |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Bachelor's Thesis CLA |
| Suppress in OPAC |
No |