MARC details
| 000 -LEADER |
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| fixed length control field |
03155nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250519124211.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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250519b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
TUPM |
| Language of cataloging |
TUPM |
| Transcribing agency |
TUPM |
| Modifying agency |
English |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
BTH HD 28 |
| Item number |
J87 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Justo, Ma. Angelica M. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
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| Title |
E-commerce Challenges For Small Businesses: The Role Of Digital Marketing In A Competitive Online Market/ |
| Statement of responsibility, etc. |
Ma. Angelica M. Justo, Omerah C. Mira-ato, Janica M. Ordinado, Albert Louis C. Saguid, Dannah Mae G. Tablizo and Cyna Jy S. Villanueva.-- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Name of publisher, distributor, etc. |
Technological University of the Philippines, Manila. |
| Date of publication, distribution, etc. |
February 2025 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xi, 139 pages. |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Bachelor's thesis |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
College of Liberal Arts.-- |
| Degree type |
Bachelor Of Science In Business Administration Major In Industrial Management: |
| Name of granting institution |
Technological University of the Philippines, Manila. |
| Year degree granted |
2025 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographic references and index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
E-commerce’s growth has reshaped the business environment, presenting notable<br/>chances and difficulties for small to medium enterprises (SMEs) in Philippines. The<br/>research examines the difficulties these SMEs experience with e-commerce in city of Metro<br/>Manila and considers how they can use digital marketing strategies to overcome these<br/>hurdles. For this, quantitative descriptive method was utilized to assess main issues like<br/>financial constraints, retention of customers, use of technology and competition from<br/>bigger companies.<br/>The research uses Resource-Based Theory (RBT) and Technology Acceptance<br/>Model (TAM) as its basis, examining the interaction between limitations in resources,<br/>practicality of technology usage, and how digital marketing helps to overcome these<br/>difficulties. The data analysis comes from 67 small-to-medium enterprises or SMEs, with<br/>focus on their response to digital marketing’s effect on business performance such as<br/>customer involvement, profit margins and brand recognition. Results suggest that online<br/>marketing plays a key balancing factor for these businesses; it allows them to improve their<br/>competitive position even though they have finite resources.<br/><br/>The research emphasizes the significance of planned use of resources, simple-to-<br/>use technologies and creative advertising methods for assisting small businesses to perform<br/><br/>well in internet market. Suggestions are given for these small enterprises, people who make<br/>policies and researches doing further studies so as to aid development and continuity of<br/>small-businesses in this age where everything is going digital.<br/><br/>(Keywords: E-commerce, Small to Medium Enterprises (SMEs), Digital Marketing,<br/>Resource-Based Theory (RBT), Technology Acceptance Model (TAM)) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Business Administration |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
E-commerce |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Mira-ato, Omerah C. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Ordinado, Janica M. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Saguid, Albert Louis C. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Tablizo, Dannah Mae G. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Villanueva, Cyna Jy S. |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Bachelor's Thesis CLA |
| Suppress in OPAC |
No |