MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02980nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250520142849.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250520b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TUPM |
| Language of cataloging |
eng |
| Transcribing agency |
TUPM |
| Modifying agency |
TUPM |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
BTH HD 28 |
| Item number |
B84 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bugay, Mia Mariel E |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Navigating digital transformation in the food industry : |
| Remainder of title |
exploring opportunities and challenges for micro-enterprises in the city of Manila / |
| Statement of responsibility, etc. |
Bugay, Mia Mariel E., Cabasal, Aurea, Gural, Roselle R., Sunga, Rowswelle A., Tesoro, Daniella-alreen T. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Manila : |
| Name of publisher, distributor, etc. |
Technological University of the Philippines, |
| Date of publication, distribution, etc. |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 109 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
29 cm. + |
| Accompanying material |
1 CDROM (4 3/4 in) |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Bachelor's thesis. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
College of Liberal Arts. -- |
| Degree type |
Bachelor of Science in Business Administration : |
| Name of granting institution |
Technological University of the Philippines, |
| Year degree granted |
2025. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliography. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Digital transformation has emerged as a critical strategy for micro-enterprises in the food industry, particularly within the context of Manila's dynamic market. This study investigates the multifaceted landscape that these small businesses encounter as they adapt to technological advancements. The study aims to identify both the opportunities—<br/>such as improved operational efficiency, enhanced customer engagement, and expanded market reach—and the challenges, including financial constraints, skill gaps, and resistance to change, that micro-enterprises face in their digital transformation journeys. Through a quantitative analysis involving surveys of food micro-enterprise owners, this research seeks to map the demographic and business profiles of respondents while assessing their digital transformation levels. The findings will provide insights into how these enterprises can leverage technology to foster growth and sustainability. Additionally, the study emphasizes the importance of tailored strategies and best practices that can empower micro-enterprises to navigate their unique hurdles effectively. The significance of this research extends beyond academic inquiry; it serves as a valuable resource for aspiring entrepreneurs, policymakers, and future researchers. By illuminating the critical role of digital transformation in enhancing competitiveness within Manila's food sector, this study contributes to a deeper understanding of how micro-enterprises can harness digital tools for resilience and innovation in an ever-evolving economic landscape.<br/><br/>Keywords: Digital Transformation, Micro Enterprises, Manila, Opportunities, Challenges, Small Business, Technology Adoption |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Industries |
| General subdivision |
Food industry |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cabasal, Aurea. |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gural, Roselle R. |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sunga, Rowswelle A. |
| Relator term |
author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tesoro, Daniella-Alreen T. |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Bachelor's Thesis CLA |
| Suppress in OPAC |
No |