MARC details
| 000 -LEADER |
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| fixed length control field |
02923nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250801103944.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250801b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
TUPM |
| Language of cataloging |
English |
| Transcribing agency |
TUPM |
| Modifying agency |
TUPM |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
BTH N 85 |
| Item number |
F73 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Francisco, Justin I. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
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| Title |
Tinta lokal: |
| Remainder of title |
a campaign to expand and support local tattoo artist through website design and strategic promotion/ |
| Statement of responsibility, etc. |
Justin I. Francisco and Lochlann B. Musico.-- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Manila: |
| Name of publisher, distributor, etc. |
Technological University of the Philippines, |
| Date of publication, distribution, etc. |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
183pages: |
| Dimensions |
29cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Bachelor's thesis<br/> |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
College Of Architecture and Fine Arts.--<br/> |
| Degree type |
Bachelor of fine arts major in advertising |
| Name of granting institution |
Technological University of the Philippines, <br/> |
| Year degree granted |
2025. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographic references and index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Tattooed Filipinos, particularly those in customer-facing service jobs, still face<br/>hiring bias and social stigma despite the archipelago’s rich indigenous ink heritage and the<br/>popularity of body art among young adults. “Tinta Lokal” explores creative<br/>communication as a corrective by crafting an integrated advertising campaign and website<br/>for Le Fleur Tattoo Studio that celebrate tattoo artistry and normalize visible ink in<br/>professional life across diverse demographic groups. This study aims to (1) raise public<br/>awareness of tattoos as art and self-expression; (2) boost Le Fleur’s visibility and bookings;<br/>and (3) test whether strategic digital promotion can reduce negative perceptions of<br/>tattooed individuals.<br/>A mixed-methods design combined campaign development via ADDIE and<br/>AIDA, ten-week deployment of social-media ads, podcasts, testimonials, and a<br/>booking-enabled website, and pre-/post-surveys (n = 203) plus interviews (n = 10) with<br/>tattooed workers and artists. Descriptive statistics, thematic analysis, and platform analytics<br/>measured reach, engagement, and attitude change. The campaign amassed 40.3 k views<br/>(Facebook 16.9 k; TikTok 13.9 k; Instagram 9.5 k), guided 72 % of viewers to the website,<br/>and lifted booking intent to 95 %. The agreement that tattoos constitute legitimate art rose<br/>from 88 % to 96 %, while respondents hiding tattoos at work fell from 58 % to 34 %.<br/>Interviews underscored heightened confidence among artists and wearers.<br/>Story-centered digital advertising can shift social attitudes, enhance studio<br/>patronage, and strengthen professional credibility for local tattoo artists across the<br/>hospitality, retail, and creative sectors. Maintain weekly content, partner with cultural<br/>influencers, host pop-up workshops, and advocate supportive cultural policies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tattoo stigma |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Body art |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Creative communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Musico, Lochlann B. |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Bachelor's Thesis CAFA |
| Suppress in OPAC |
No |