MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02358nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250801130159.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250801b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TUPM |
| Language of cataloging |
English |
| Transcribing agency |
TUPM |
| Modifying agency |
TUPM |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
BTH H 85 |
| Item number |
A74 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arellano, Alyssa B. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Parat nga bahandi: |
| Remainder of title |
a creative promotional campaign for tan-inong asin tibuok manufacturing using augmented reality/ |
| Statement of responsibility, etc. |
Alyssa B. Arellano and Christelyn B. Mahinay.-- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Manila: |
| Name of publisher, distributor, etc. |
Technological University of the Philippines, |
| Date of publication, distribution, etc. |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
201pages: |
| Dimensions |
29cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Bachelor's thesis<br/> |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
College Of Architecture and Fine Arts.--<br/> |
| Degree type |
Bachelor of fine arts major in advertising: |
| Name of granting institution |
Technological University of the Philippines, <br/> |
| Year degree granted |
2025. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographic references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This mix-method study aimed to promote Asin Tibuok and raise awareness of its<br/>historical and cultural significance with the help of Ad campaigns and Augmented Reality. It<br/>also aimed to evaluate the effectiveness of AR as a tool for promoting Asin Tibuok. This study<br/>implements the AIDA model and the TAM model which guide the campaigns' structure and<br/>evaluation. This study informed how integrating innovative promotional strategies, such as<br/>augmented reality, could generate consumer interest and contribute to the preservation and<br/>increasedawareness of endangered cultural heritage, specifically Asin Tibuok.<br/><br/>The campaign Parat nga Bahandi seeks to increase awareness and appreciation for this<br/>endangered culinary product, Asin Tibuok, through the help of strategic design and modern<br/>technology. A post survey was conducted among Gen X, millennials, and Gen Z around<br/>Metro Manila to evaluate the campaign’s effectiveness. According to the gathered data, the<br/>findings revealed that the campaign had successfully increased awareness and resonated well<br/>with the younger audiences. The study demonstrated how effective design and technology can<br/>work together to promote and support local artisans to save a dying tradition. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Cultural preservation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Heritage awareness |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Augmented reality (AR) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mahinay, Christelyn B. |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Bachelor's Thesis CAFA |
| Suppress in OPAC |
No |