MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02249nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250912150644.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250912b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
TUPM |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
BTH H 85 |
| Item number |
G53 2025 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
BTH-6503 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Giagone, Samantha O. |
| Dates associated with a name |
2025 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Trad Art-Rangkada: |
| Remainder of title |
An Advertising Campaign and Rebranding to Promote Montalban Art Center through Meta Ads |
| Statement of responsibility, etc. |
Samantha O. Giagone |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Manila: |
| Name of publisher, distributor, etc. |
Technological University of The Philippines, |
| Date of publication, distribution, etc. |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
218pages |
| Dimensions |
29cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Bachelor's Thesis |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
College of Architecture and Fine Arts,-- |
| Degree type |
Bachelor of Fine Arts: |
| Name of granting institution |
Technological University of The Philippines, |
| Year degree granted |
2025. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographic references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This study focuses on how effective nostalgia-based narrative marketing and Meta ads are in encouraging people to support or purchase the products of Pixiefy (brand). This study is guided by three main theories which are the Nostalgia theory that explains how the memories of the people can influence their behaviour or emotion, The Elaboration Likelihood Model which discusses how factors like motivation and ability determine the route of information processing and Uses and Gratifications which discusses why people seeks our specific entertainment to satisfy their need. This study used mixed methods, including pre- and postsurveys, interviews, and a school campaign activation to determine how childhood memories and narratives affect purchasing intentions. “Pixiefy: Alaala sa bulsa” Ad campaign was created to show something as simple as a keychain could hold an emotional value when it's connected to their past or nostalgia. The results showed a positive connection between nostalgic content and consumer engagement, brand recall, and purchase intent. The campaign demonstrated that nostalgia-based ads with narrative marketing enhance brand connection, interest, and long-lasting impression, especially to early adult audiences. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Pixiefy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Nostalgia |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Meta |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Luigi M. Librao |
| Dates associated with a name |
2025 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Bachelor's Thesis CAFA |
| Suppress in OPAC |
No |