MARC details
| 000 -LEADER |
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| fixed length control field |
02687nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251006085615.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
251006b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
TUPM |
| Description conventions |
rda |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Doncillo, Desiree Mae O. |
| Dates associated with a name |
2024 |
| Relator term |
Author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Oscakanin Authentic Filipino Delicacy: |
| Remainder of title |
A Traditional Advertising Campaign for Kakanin Business by Office of the Senior Citizens Affairs |
| Statement of responsibility, etc. |
Desiree Mae O. Doncillo |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Manila: |
| Name of publisher, distributor, etc. |
Technological University of The Philippines, |
| Date of publication, distribution, etc. |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
213pages |
| Dimensions |
29cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Bachelor's Thesis |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
College of Architecture and Fine Arts: |
| Degree type |
Bachelor of Fine Arts.-- |
| Name of granting institution |
Technological University of The Philippines, |
| Year degree granted |
2024. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographic references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This study proposed the development of ad campaigns for the seniorpreneurs and<br/>kakanin products. An advocacy ad campaign, “OSCAKANIN Authentic Filipino Delicacy,” has<br/>been launched to raise awareness, educate the public, and gather information about the current<br/>state of the seniorpreneurs and kakanin products.<br/><br/>The research methodology is a mixed method, which includes qualitative and quantitative<br/>methods. Researchers used pre-survey and post-survey questionnaires online and printed surveys<br/>to collect the quantitative data, and interview questionnaires were used to collect the qualitative<br/>data. The gathered data and information are selected from TUPM students and Malabon<br/>residents. The researchers have gathered the data to form a conclusion, which is as follows. The<br/>study has been conducted to assess the effectiveness of traditional advertising in promoting and creating awareness, to examine consumer behavior, and to identify which traditional advertising<br/>methods remain effective.<br/>The respondents highlighted flyers as the main promotional tool, with standee banners,<br/>menu, and food packaging, and posters following closely. These materials were deemed effective<br/>in promoting the OSCAkanin ad campaign.<br/>In addition, this campaign became influential because of the persuasive communication<br/>theory, in which researchers try to inform the audience that kakanin is a local product, and<br/>supporting what is ours will also help the seniorpreneurs. To conclude, all the data gathered<br/>indicates that traditional advertising effectively sells a product to the market and promotes senior<br/>entrepreneurs. Lastly, the campaign conducted for OSCAkanin was effective. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
kakanin |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
OSCAkanin |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Business |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Angelica S. Villanueva |
| Dates associated with a name |
2024 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Bachelor's Thesis CAFA |
| Suppress in OPAC |
No |