MARC details
| 000 -LEADER |
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| fixed length control field |
02158nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251009081626.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
251009b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
TUPM |
| Description conventions |
rda |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maglaque, Francheska Mhae G. |
| Dates associated with a name |
2025 |
| Relator term |
Author |
| 245 ## - TITLE STATEMENT |
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| Title |
Lubid Salapid: |
| Remainder of title |
An Advertising Campaign for RJCC Arts & Crafts Promoting Filipino Craftmanship Utilizing Meta Ads Among Manila's Youth/ |
| Statement of responsibility, etc. |
Francheska Mhae G. Maglaque |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Manila: |
| Name of publisher, distributor, etc. |
Technological University of The Philippines, |
| Date of publication, distribution, etc. |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
244pages |
| Dimensions |
29cm |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Bachelor's Thesis |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
College of Architecture and Fine Arts: |
| Degree type |
Bachelor of Fine Arts.-- |
| Name of granting institution |
Technological University of The Philippines, |
| Year degree granted |
2025. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographic references and index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
This study explores the e<br/><br/>ectiveness of the Lubid Salapid advertising campaign in promoting<br/>RJCC Arts & Crafts and Filipino craftsmanship among Manila’s youth (ages 15-24) through<br/>Meta Ads on Facebook. It examines consumer awareness, attitudes, and purchasing intentions<br/>toward handcrafted products while identifying e<br/><br/>ective advertising strategies and potential<br/><br/>challenges throughout the study. This research bene<br/><br/>ts the brand, local artisans, and the<br/>academic community by providing insights into digital advertising for traditional handicrafts.<br/>This thesis also implemented a mixed-methods approach. A total of over 200 respondents were<br/>selected using strati<br/><br/>ed random sampling. At the end of this research, the campaign and results<br/>have shown an increase in brand visibility, and appreciation for Filipino craftsmanship among<br/>the youth. Also,<br/><br/>ndings from this research contribute to a deeper understanding of how small<br/>local brands can also utilize targeted advertising to promote cultural products, connect with<br/>younger audiences, and sustain Filipino craftsmanship in a competitive, modern marketplace. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Lubid Salapid |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Arts & Crafts |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
digital advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Elaiza B. Santos |
| Dates associated with a name |
2025 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Bachelor's Thesis CAFA |
| Suppress in OPAC |
No |