Unigiri in a bite: (Record no. 30913)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02353nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251016135840.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251016b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TUPM |
| Language of cataloging | English |
| Transcribing agency | TUPM |
| Modifying agency | TUPM |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | BTH HF 5823 |
| Item number | A54u 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Angeles, Ann Veniece L. |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Unigiri in a bite: |
| Remainder of title | An Advertising Campaign of cattogiri meal an on-the-go onigiri meal among student at TUP Manila / |
| Statement of responsibility, etc. | Shaniah R. San Juan .-- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila: |
| Name of publisher, distributor, etc. | Technological University of the Philippines, |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240pages: |
| Dimensions | 29cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Bchelor's thesis |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | College of Architecture and Fine Arts .-- |
| Degree type | Bachelor of Fine Arts Major in Advertising |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographic references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This mixed-method study aims to identify if having a Japanese kawaii theme art direction will help Cattogiri, an Onigiri brand, to build brand awareness through an advertising campaign.<br/>This study also tackles the perception and preferences of Technological University of the Philippines - Manila students when purchasing food. To establish the advertising campaign, the Researchers created social media contents, printed marketing collaterals, and implemented public relations efforts to promote Cattogiri and its product. Moreover, the Researchers conducted a survey questionnaire with 110 students from the Technological University of the Philippines - Manila who had tried Onigiri by Cattogiri to analyze the campaign's effectiveness and to discover the connection of Japanese popular culture to students' interests. On the other hand, to discover the perceptions of students regarding the advertising campaign, another 4 students from the Technological University of the Philippines - Manila who are influenced by Japanese popular culture were interviewed regarding their experience and feedback about Cattogiri. The results have shown the effectiveness of the advertising campaign, and the connection of students' preferences when it comes to a product or brand to its interests and exposure to Japanese popular culture.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising campaign |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Onigiri meal |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand awareness |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | San Juan, Shaniah R. |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Bachelor's Thesis CAFA |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | TUP Manila Library | TUP Manila Library | 10/16/2025 | BTH-4825 | BTH HF 5823 A54u 2024 | BTH0004825 | 10/16/2025 | 10/16/2025 | Bachelor's Thesis CAFA |