MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02670cam a2200421 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
21256613 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240801145334.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m |o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr_||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190929s2020 nju ob 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2019980467 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119118978 |
| Qualifying information |
(pdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119119067 |
| Qualifying information |
(epub) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781119118961 |
| Qualifying information |
(paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
TUPM |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
PN |
| Item number |
4784.E5 B53 2020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blake, Ken, |
| Dates associated with a name |
1965- |
| Relator term |
author. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Data skills for media professionals : |
| Remainder of title |
a basic guide / |
| Statement of responsibility, etc. |
Ken Blake, Jason Reineke. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, NJ : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 209 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Basic data analysis -- Data visualization -- Making online maps -- Microsoft Excel and PivotTables -- Matching records with Excel's VLOOKUP -- Excel and inferential statistics -- Other functions, tools and techniques. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Our students often tell us they don't like doing math. We tell them we don't, either. We've had the conversation often enough to know that students usually are referring to their dislike for the tedium and anxiety of completing such standard-issue math course tasks as solving 20 separate quadratic equations for 20 separate 'x' values, each with no meaning beyond indicating whether one can solve a quadratic equation. Neither of us ever liked doing that kind of thing, or ever will. But computers don't seem to mind it at all. Given valid data and correct instructions, they'll do it without complaint. They'll also do it with much more speed and accuracy than either of us could. So, we let computers do the math. We do the thinking. In this book we focus on getting computers to do the kinds of math behind the kinds of thinking that media professionals must do most often: thinking about what questions to ask, how to ask them, and how to evaluate and communicate the answers"-- |
| Assigning source |
Provided by publisher. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print version record and CIP data provided by publisher; resource not viewed. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Journalism |
| General subdivision |
Data processing. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Data mining. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Information visualization. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reineke, Jason, |
| Dates associated with a name |
1979- |
| Relator term |
author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |