Marketing / (Record no. 399)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01007pam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0B46BE2347B246D88B0AC573E33C9EAC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231019091427.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 860822s1987 nyua b 001 0 eng |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 1933834 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 86021819 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0023344105 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .E86 1986 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evans, Joel R. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Joel R. Evans, Barry Berman. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Macmillan Pub. Co. ; |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Collier Macmillan, |
| Date of publication, distribution, etc. | c1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 744, [76] p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 24 cm. |
| 521 2# - TARGET AUDIENCE NOTE | |
| Target audience note | Adult |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berman, Barry. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 991 ## - | |
| -- | c-GenColl |
| -- | HF5415 |
| -- | .E86 1986 |
| -- | 00000523288 |
| -- | Copy 1 |
| -- | BOOKS |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| TUP Manila Library | TUP Manila Library | 05/27/2023 | 05/27/2023 | 05/27/2023 | Book |