Broadcast advertising : (Record no. 4623)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00909nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 44208EC24BE8454CA73A9ED1C235C922 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240718131903.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210603s19uu 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 90033584 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0813800730 (alk.paper) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | TUPM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 6146 |
| Item number | Z45 1984 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ziegler, Sherilyn K. |
| 245 00 - TITLE STATEMENT | |
| Title | Broadcast advertising : |
| Remainder of title | a comprehensive working textbook / |
| Statement of responsibility, etc. | Sherilyn K. Ziegler, Herbert H. Howard. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | c1984. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix , 348 pages : |
| Other physical details | illustrations ; |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Broadcast advertising |
| Geographic subdivision | United States. |
| Source of heading or term | sears |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Howard, Herbert H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | TUP Manila Library | TUP Manila Library | General Circulation Section-GF | 05/07/1992 | Donation | 21274 | 1 | HF 6146 Z45 1984 | D00021274 | 04/12/2024 | 04/11/2024 | 05/07/1992 | Book |