MARC details
| 000 -LEADER |
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| fixed length control field |
02743cam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
F60F19AE0B9245B3976F5D26DC4BBDB5 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240719090727.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150926t20162016caum b a001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2015473309 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDXCP |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
YDXCP |
| Modifying agency |
DLC |
| -- |
BTCTA |
| -- |
BDX |
| -- |
LTSCA |
| -- |
MEU |
| -- |
OCLCF |
| -- |
UBC |
| -- |
RRP |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5718.3 |
| Item number |
C36 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Canavor, Natalie, |
| Dates associated with a name |
1942- |
| Relator term |
author. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Business writing today : |
| Remainder of title |
a practical guide / |
| Statement of responsibility, etc. |
Natalie Canavor. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2016. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Los Angeles : |
| Name of producer, publisher, distributor, manufacturer |
Sage Publications, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2016] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
�2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 366 pages ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt. I. A structured planning system for all your communication -- 1. Business writing in the digital age -- and you -- 2. Writing to accomplish goals : build the foundation for every message -- 3. Putting the planning structure to work : always know what to say -- pt. II. Practical techniques to sharpen and improve your writing -- 4. Good sentences, the right words : the heart of good writing -- 5. The whole picture : pulling your best message together -- pt. III. The basics of business communication -- 6. E-mail : your everyday chance to build a professional image -- 7. Applying for jobs : r�esum�es, cover letters and networking -- 8. Letters and memos : they still count -- pt. IV. Creating persuasive messages, documents and materials -- 9. Writing to persuade, part 1 : the tools and techniques -- 10. Writing to persuade, part 2 : creating successful business documents -- pt. V. Writing for interactive world -- 11. Writing for websites and online readers : your ticket to a level playing field -- 12. Business meets the interactive world : leveraging internet opportunities -- pt. VI. Writing for oral presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14. Putting journalism and public relations techniques to work for you : professional strategies, techniques and tips. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business writing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |