Retailing management / Michael Levy, Barton A. Weitz.
Material type:
TextPublication details: New York : McGraw-Hill/Irwin, c2012.Edition: 8th edDescription: xxvii, 675 p. : ill. (some col.), col. maps ; 29 cmISBN: - 0073530026 (alk. paper)
- 1259010171
- 9780073530024 (alk. paper)
- 9781259010170
- HF 5249 L48 2012
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Book
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TUP Manila Library | General Circulation Section-GF | HF 5429 L48 2012 (Browse shelf(Opens below)) | Available | D00003433 | ||
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Book
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TUP Manila Library | General Circulation Section-GF | HF 5249 L48 2012 (Browse shelf(Opens below)) | c. 2 | Available | D00003470 |
Includes bibliographical references and indexes.
Section I. The world of retailing. Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior -- -- Section II. Retailing strategy. Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Section III. Merchandise management. Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- -- Section IV. Store management. Managing the store -- Store layout, design, and visual merchandising -- Customer service -- Appendix A. Starting your own retail business -- Appendix B. Starting a franchise business -- -- Section V. Cases.
Our objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Procter & Gamble.
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