The Apple experience : secrets to building insanely great customer loyalty / Carmine Gallo.
Material type:
TextPublication details: New York : McGraw-Hill, c2012.Description: xviii, 234 p. : ill. ; 24 cmISBN: - 0071793208 (alk. paper)
- 1259027686
- 9780071793209 (alk. paper)
- 9781259027680
- 658.8/12 23
- HF 5415.5 G35 2012
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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TUP Manila Library | General Circulation Section-GF | HF 5415.5 G35 2012 (Browse shelf(Opens below)) | c.1 | Available | D00003441 | |
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TUP Manila Library | General Circulation Section-GF | HF 5415.5 G35 2012 (Browse shelf(Opens below)) | c.2 | Available | D00003453 | |
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TUP Manila Library | General Circulation Section-GF | HF 5415.5 G35 2012 (Browse shelf(Opens below)) | c.3 | Available | D00003343 |
Includes bibliographical references and index.
Introduction: enriching lives -- Inspiring your internal customer -- Dream bigger -- Hire for smiles -- Cultivate fearless employees -- Build trust -- Foster a feedback loop -- Develop multitaskers -- Empower your employees -- Serving your external customer -- Follow Apple's five steps of service -- Reset your customer's internal clock -- Sell the benefit -- Unleash your customer's inner genius -- Create wow moments -- Rehearse the script -- Deliver a consistent experience -- Setting the stage -- Eliminate the clutter -- Pay attention to design details -- Design multisensory moments -- Conclusion: the soul of Apple.
Explains what makes the Apple retail experience so successful. This title details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.
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